The Most Serious Game Ever

SNCF

Context

SNCF, a French world's leader of transport, needs its next generation of high skilled engineers.

Mission

To recruit the elite of the French engineering schools.

Idea

The Engineer Challenge, the Most Serious Game Ever.

Case Study

The 10 Challenges

The Most Serious Game Ever was the second and the most popular episode of the Engineer Challenges Series. Yet, The Impossible Game, the latest episode, won 2 Silver Lions at the Cannes Lions 2016.

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