The Chuck II Filter

Converse

Context

In 2015, Converse unveils its new icon: the Chuck II.

Mission

How to make this II impossible to miss on Instagram?

Idea

The Chuck II Filter, the world’s first branded filter for Instagram.

Case Study

The Filter

The filter had to securely and simply attach to most phones while having the optimal effect for both photos and videos while taking into consideration each device’s crop factor.

We designed and manufactured 3.000 limited edition Chuck II Filters.

Examples

New constraints make us find new solutions. Thinking differently make us grow, escape your comfort zone #ChuckII @converse #readyformore

Une publication partagée par ixe (@ixeurban) le

Kicking the doors with those #ChuckII. Limits are made to be pushed. @converse Sound by Antoine Citrinot. #readyformore

Une publication partagée par ixe (@ixeurban) le

On the edge @converse #chuckii

Une publication partagée par Allprex (@allprex) le

¿Viejas zapatillas colgadas de un cable? ¡Las nuevas #ChuckII de @converse te enganchan!

Une publication partagée par Diegus (@instadiegus) le

From Paris Rooftops.. #climbeverywhere @converse #chuckII #simonnogueira

Une publication partagée par FrenchFreerunFamily (@frenchfreerunfamily) le

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