Orangina MissO! — the sugar free version of Orangina — states that women are the stronger sex.
How to prove it once and for all?
To create a weapon capable to hijack the manliest event that exists: the Anti-Foot Can, a can that will switch off any football game during the Football World Cup 2014.
The Anti-Foot Can embeds a TV-Be-Gone, a technology created during the 80s by the anti-consumerist movement. Covering a wide range of frequencies it broadcasts an infrared shutdown signal to every TVs 15 meters around.
We wanted international attention, so we manufactured more than 5.000 cans. And a day before the World Cup opening, we sent the weapon to key female opinion leaders, bloggers, fans and followers of Orangina MissO!
We released a viral video of a woman using the Anti-Foot Can in a bar full of football fans. On Youtube, it got as much Dislikes than Likes, proving that men didn’t really enjoy the takeover of women.← Back to Work